Sipping the wrinkles away
Growing up in India, my mother advised me to have a glass of warm water and a spoonful of honey in the mornings. It is supposed to give a good start to the day and helps rejuvinate the skin. In China, they mix black sesame paste with water to start their day. Every culture has a health and beauty parlor in its kitchen. Only, now- it is also available in the aisles of fancy-schmancy stores. This world-wide increase in the creation and consumption of health and beauty drinks, extolling their nutritional and anti-aging benefits has risen out of the urbanites desires to switch to a more holistic lifestyle. It's beetroot instead of botox and yoga instead of lipo. Will these health and beauty drinks replace the soda?
- The 2003 introduction of POM Wonderful - the pomogranate juice in the trendy transparent bottle shaped like two pomograntes stacked on top of each other did two things, 1) Gave a "cool" profile to the previously unfamiliar fruit, pomogranate. 2) Made it "cool" to drink, drinks with health benefits. (energy-boosting drinks are not included in this category to avoid confusion) It can be safely said that POM, probably vangaurded this trend in America.
- H2Olive, the South African beauty drink claims to be the first of it's kind to use olive oil extract in making a drink that rejuvinates skin and reduces wrinkles within 28 days of regular consumption.
- Another beauty drink, Borba, sold exclusively in stores like Sephora, promises to reduce aging within 7 days - 2 bottles each day.
- Asia, particularly Japan has been credited to have launched major innovations in the heatlh industry and it continues to set trends in the field. Ukon no Chikara, a Japanese health drink that contains turmeric is supposed to make one "awake refreshed after a night out partying."
- Shiseido, the Japanese beauty giant, introduced Collagen EX, a beauty drink with marine collagen, eastin, DNA, ginseng and skin-revitalizing elements.
- A Japanese company also introduced collagen soups, Biken Kenshoku. It contains 100mg of collagen per serving. (I'm so used to getting my collagen dose from lotions and potions that i'm not sure I can actually digest it in a food/drink form. GULP!)
- Vege-Care, also Japanese, a jelly drink ensures skin and eye health.
- In South Korea, the Green Tea Drink claims to help to reduce weight.
- In Phillippines, Mother's Best Apple Ketchup helps prevent heart disease, tooth decay and Alzheimers.


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Posted by: George | July 04, 2008 at 10:17 PM
I always wondered about that POM juice. I think I am going to start my day with that and see what happens.
Posted by: Wrinkle Creams | February 14, 2009 at 01:42 AM