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I had a weird notification on twitter today.
"Saawariya" is following you.
Saawariya is a movie. :-|
As a marketer, twitter marketing is one of the recommendations we often use for clients but I didn't expect bollywood movie markters to be so savvy.
Only, I quit twitter because of such marketing campaigns destroying the network's social stock.
Sigh.
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the bollywood industry doesnt take too kindly to non traditional methods of marketing yet...the farthest they have gotten is making a website in the form of www.themoviename.com, but they dont think too much of marketing the site furthur.
Posted by: V | November 02, 2007 at 05:07 PM
yes its true.....I was out of trap...
Posted by: Biotechnologist2020 | November 12, 2007 at 06:13 AM
:) - wish they did something more intelligent though. The idea of using Twitter is not bad, particularly for reaching people of Indian origin overseas, but as usual what everyone misses out is 'think engagement' and resorts ultimately to Spam.
Cheers.
R
Posted by: Rajesh | November 12, 2007 at 11:29 PM
HI Great Post I really found it Interesting. Looking forward for similar posts from you
Posted by: Preeyanca Agnihotri | October 06, 2008 at 05:03 AM
great post man.. keep it up
Posted by: Indian Movie Songs | January 25, 2009 at 01:07 AM